Self by Choice

You and your body

The neuroscience of body image, self-worth and identity

We all want to feel good about ourselves in a world obsessed with appearance, we give it value, our bodies become objectified, and it can affect our well-being.

Even though we are aware that the so-called “beauty standards” are subjective, variable, relative, and unrealistic, we feel and act differently. We know it in our heads, but still struggle to change our biased internal views. Therefore, our body image perception is not based on what we look like, but on how we think we look and how we feel about it.

So why we feel the way we do about ourselves when we know it might not be the “reality”?

A malfunctioning self defence mechanism that affects our mind-body-emotions​ connection.

What happens in our brains that makes these miss-matched visions possible? Parts of the brain talking or not talking to one another, the so-called ‘happy hormones’ triggered with conflicting messages of pleasure and reward, perseverance, euphoria, belonging, feeling accepted, respected, liked, confident, …; decisions to be made and act upon, ….



Visual artist, Creative Director  & Project ManagerRosa Pascual


NeuroscientistDr. Roland Zahn
PhD Neuroscience studentDiede Fennema
PhD Neuroscience studentSuqian Duan


Eating Disorders ScientistDr. Hubertus Himmerich
Child PsychotherapistMiranda Pattinson
PsychotherapistLiam Hallett


Identity DesignSixto-Juan Zavala
Sound ArtistAlexander Collinson
Computational ArtistJeremy Keenan
MultimediaJohn Revell
VisualsWeihan Rong
Concept ModelRachel Payne
Storyboard & PrototypeLeanne Finn-Davies
AutoCADMargarita Vogiatsi
UX Web DesignHaruka Katsuyama
Joana Águas
Web CodingJoao Alves Marrucho
VideoChang Jiang
Data VisualisationMary Doyle
Social MediaKriti Agawal
Akhina Gaches
TranscriptsCarole Ohare
Akhina Gaches
Voice-overNicole Gaskell
Mike Raggett
Liam Hallett
Rosa Pascual
Action Test 1Naoko Kawai
Haruyasu Yanagi
Chao Zuo
Action Test 2

Anabel Martín
Casey Parsons

Margarita Vogiatsi
Test Set UpAyaka Yuasa
Francesca Coppola

Marina Eisenhauer Pires
Sixto-Juan Zavala
Haruyasu Yanagi
Chao Zuo
Haruka Katsuyama
Naoko Kawai

ModellingAyaka Yuasa
Francesca Coppola
PhotographyAlessia Yu
VideoJueling Pan

MakingSixto-Juan Zavala
Marina Eisenhauer
Francesca Coppola
Set UpSixto-Juan Zavala
Haruyasu Yanagi
Chao Zuo
Haruka Katsuyama
Naoko Kawai
Photography DocumentationAlessia Yu
Video DocumentationJueling Pan

MakingHaruka Katsuyama
Leanne Finn-Davis
Naoko Kawai
Alessia Yu
Haruyasu Yanagi
Sara Coppa
Yu Yang
Sound InteractivityJonathan Munro
Set UpLucy Hayhoe
Sixto-Juan Zavala
Jueling Pan
Naoko Kawai
Sara Coppa
Tara Corovic
Photography DocumentationAlessia Yu