SELF BY CHOICE
You & Your Body. The neuroscience of body image, self-worth and identity.
Understanding body image as an embodied highly biased perception and focusing on transformation.
Self by Choice is a research led project with the aim to offer a platform to reach out, share and strengthen an ever-growing voice through the lens of art and creativity.
The aim is for the audience to see for themselves the impact of the choices of thoughts and emotions they make; how these trigger internal neurochemistry, physiology and belief formation; and ultimately, to look at the brain’s inherent “tools” to implement change.
We are aware that “beauty standards” are subjective, variable, relative, and unrealistic; but we feel and act differently. We know it, but still struggle to change our biased internal views. Why?
Parts of the brain are talking or not talking to one another while the so-called ‘happy hormones’ are being triggered with conflicting messages of pleasure and reward, perseverance, euphoria, belonging, feeling accepted, respected, liked, confident, … ; decisions to be made and act upon with a malfunctioning self-defence mechanism that affects our mind-body-emotions connection.
ROSA PASCUAL
Founder and Director
She is a socially engaged multidisciplinary visual artist who knows first hand about body image issues from a very early age which has had an immense impact in her life, feeling within herself and relating to others.
There are many people affected by this issue! It doesn’t differentiate between age, gender, cultural background or financial status. It can be very debilitating and mostly lived in secrecy while trying to hide it and show up otherwise.
If you wish to know more about the project, share or be part of it, please contact Rosa Pascual at info@selfbychoice.com
To find out more about her work as an artist you can visit.
RESEARCH COLLABORATORS
+ NEUROSCIENCE
Neuroscientist Professor at King’s College, Dr. Roland Zahn.
Neuroscience, Diede Fennema.
Neuroscience, Suqian Duan.
+ PSYCHIATRY & PSYCHOLOGY
Eating Disorders Scientist Professor at King’s College, Dr. Hubertus Himmerich.
Child Psychotherapist, Miranda Pattinson.
NHS Head of Psychotherapy for the Elderly for Westminster & Harrow, Liam Hallett.
+ RESEARCH & DESIGN
Identity Design, Sixto-Juan Zavala
Rebranding (2023), Cristina Bonora
Sound Artist, Alexander Collinson
Computational Artist, Jeremy Keenan
Multimedia, John Revell
Visuals, Weihan Rong
Concept Model, Rachel Payne
Storyboard & Prototype, Leanne Finn-Davies
AutoCAD, Margarita Vogiatsi
UX Web Design, Haruka Katsuyama & Joana Águas
UX Web Redesign (2023), Cristina Bonora
Web Coding, Joao Alves Marrucho
Video, Chang Jiang
Data Visualisation, Mary Doyle
Social Media, Kriti Agawal & Akhina Gaches
Transcripts, Carole Ohare & Akhina Gaches
Voice-over, Nicole Gaskell, Mike Raggett, Liam Hallett & Rosa Pascual
Action Test 1, Naoko Kawai, Haruyasu Yanagi & Chao Zuo
Action Test 2, Anabel Martín, Casey Parsons & Margarita Vogiatsi
Test Set Up, Ayaka Yuasa, Francesca Coppola, Marina Eisenhauer Pires, Sixto-Juan Zavala, Haruyasu Yanagi, Chao Zuo, Haruka Katsuyama & Naoko Kawai
+ SHOWCASE PHOTOSHOOT
Modelling, Ayaka Yuasa & Francesca Coppola
Photography, Alessia Yu
Video, Jueling Pan
TAKE PART OF OUR ON-GOING RESEACRH
'Why, what am I doing with it, how it is used and where it goes?'
SELF BY CHOICE
You & Your Body. The neuroscience of body image, self-worth and identity.
Understanding body image as an embodied highly biased perception and focusing on transformation.
Self by Choice is a research led project with the aim to offer a platform to reach out, share and strengthen an ever-growing voice through the lens of art and creativity.
The aim is for the audience to see for themselves the impact of the choices of thoughts and emotions they make; how these trigger internal neurochemistry, physiology and belief formation; and ultimately, to look at the brain’s inherent “tools” to implement change.
We are aware that “beauty standards” are subjective, variable, relative, and unrealistic; but we feel and act differently. We know it, but still struggle to change our biased internal views. Why?
Parts of the brain are talking or not talking to one another while the so-called ‘happy hormones’ are being triggered with conflicting messages of pleasure and reward, perseverance, euphoria, belonging, feeling accepted, respected, liked, confident, … ; decisions to be made and act upon with a malfunctioning self-defence mechanism that affects our mind-body-emotions connection.
ROSA PASCUAL
Founder and Director
She is a socially engaged multidisciplinary visual artist who knows first hand about body image issues from a very early age which has had an immense impact in her life, feeling within herself and relating to others.
There are many people affected by this issue! It doesn’t differentiate between age, gender, cultural background or financial status. It can be very debilitating and mostly lived in secrecy while trying to hide it and show up otherwise.
If you wish to know more about the project, share or be part of it, please contact Rosa Pascual at info@selfbychoice.com
To find out more about her work as an artist you can visit.
"DOING SOMETHING ABOUT A PROBLEM WHICH YOU DO NOT UNDERSTAND IS LIKE TRYING TO CLEAR DARKNESS BY THRUSTING IT ASIDE WITH YOUR HANDS."
- ALAN WATTS.
RESEARCH COLLABORATORS
+ NEUROSCIENCE
Neuroscientist Professor at King’s College, Dr. Roland Zahn.
Neuroscience, Diede Fennema.
Neuroscience, Suqian Duan.
+ PSYCHIATRY & PSYCHOLOGY
Eating Disorders Scientist Professor at King’s College, Dr. Hubertus Himmerich.
Child Psychotherapist, Miranda Pattinson.
NHS Head of Psychotherapy for the Elderly for Westminster & Harrow, Liam Hallett.
+ RESEARCH & DESIGN
Identity Design, Sixto-Juan Zavala
Rebranding (2023), Cristina Bonora
Sound Artist, Alexander Collinson
Computational Artist, Jeremy Keenan
Multimedia, John Revell
Visuals, Weihan Rong
Concept Model, Rachel Payne
Storyboard & Prototype, Leanne Finn-Davies
AutoCAD, Margarita Vogiatsi
UX Web Design, Haruka Katsuyama & Joana Águas
UX Web Redesign (2023), Cristina Bonora
Web Coding, Joao Alves Marrucho
Video, Chang Jiang
Data Visualisation, Mary Doyle
Social Media, Kriti Agawal & Akhina Gaches
Transcripts, Carole Ohare & Akhina Gaches
Voice-over, Nicole Gaskell, Mike Raggett, Liam Hallett & Rosa Pascual
Action Test 1, Naoko Kawai, Haruyasu Yanagi & Chao Zuo
Action Test 2, Anabel Martín, Casey Parsons & Margarita Vogiatsi
Test Set Up, Ayaka Yuasa, Francesca Coppola, Marina Eisenhauer Pires, Sixto-Juan Zavala, Haruyasu Yanagi, Chao Zuo, Haruka Katsuyama & Naoko Kawai
+ SHOWCASE PHOTOSHOOT
Modelling, Ayaka Yuasa & Francesca Coppola
Photography, Alessia Yu
Video, Jueling Pan
TAKE PART OF OUR ON-GOING RESEACRH
'Why, what am I doing with it, how it is used and where it goes?'
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The content of this website is protected by copyright laws. See the general conditions of the website and our privacy policy.
Home | Project | Activities | Contact
The content of this website is protected by copyright laws. See the general conditions of the website and our privacy policy.