The Happy Shop

Participatory event

British Science Festival, 9-10th Sep. 2023

Cathedral Green, Exeter, UK 

Free event

Futures Festival, 30th Sep. - 1st Oct. 2023

The Cornish Bank, Falmouth, UK 

If you could buy your wishes, thoughts, and emotions bespoke from a shop, what would your basket look like? 

Inside Rosa Pascual's fictional Happy Shop, you'll find a dream selection of your thoughts and emotions, both positive and negative that will help you to understand how they trigger the so-called 'happy hormones'.

Browse the stall and discover more about her research into the neuroscience of body image, self-worth, and identity, and how our happy hormones shape our neural pathways and therefore belief systems.

The Happy Shop

Participatory event

British Science Festival, 9-10th Sep. 2023

Cathedral Green, Exeter, UK 

Free event

Futures Festival, 30th Sep. - 1st Oct. 2023

The Cornish Bank, Falmouth, UK 

If you could buy your wishes, thoughts, and emotions bespoke from a shop, what would your basket look like? 

Inside Rosa Pascual's fictional Happy Shop, you'll find a dream selection of your thoughts and emotions, both positive and negative that will help you to understand how they trigger the so-called 'happy hormones'.

Browse the stall and discover more about her research into the neuroscience of body image, self-worth, and identity, and how our happy hormones shape our neural pathways and therefore belief systems.